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商務網站建設規劃
2012-07-28
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一個網站的成功與否與網站建設前的規劃有著極為重要的關系。在建設網站前應明確建設網站的目的，確定網站的功能、網站規模、投入費用，進行必要的市場分析等。只有詳細的規劃，才能避免在網站建設中出現的很多問題，是網站建設能順利進行。
The success of a web site and website construction before the planning has a very important relationship. In the construction site should be clear before the purpose of building site, determine the functionality of the site, website scale, investment costs, make the necessary market analysis, etc. Only the detailed planning, to avoid in the website construction of many of the problems that appear, is website construction can be carried out smoothly.
網站規劃是指在網站建設前對市場進行分析、確定網站的目的和功能，并根據需要對網站建設中的技術、內容、費用、測試、維護等作出規劃。網站規劃對網站建設起到計劃和指導作用，對網站的內容和維護起到定位作用。
Site planning is to point to in the website construction of market analysis, before determine the goal and the function of website, and according to the need of the website construction of technology, contents, expenses, testing and maintenance make planning. Site planning on website construction plan and play a guiding role, the site's content and maintain a role positioning.
商務網站的商業規劃應該盡可能涵蓋建設網站的各個方面，網站規劃應詳盡、考慮周到。
E-commerce site business planning should as far as possible covers all aspects of the construction site, website planning should be exhaustive, thoughtful.
商務網站的商業規劃包含的內容如下：
E-commerce site about the content of the business plan is as follows:
1、 建設網站前的市場分析
Construction site before the market analysis
分析相關行業的市場是怎樣的，市場有什么樣的特點，是否能夠在互聯網上開展公司業務；對市場主要競爭者進行分析，了解競爭對手上網情況及網站規劃、功能作用；對公司自身條件進行分析，對公司概況、市場優勢進行分析，確定可以利用網站提升哪些競爭力，建設網站的能力（費用、技術、人力等）
Analysis of the relevant industries market is like, what kind of market characteristics, whether can carry out the business on the Internet; The main competitors to market analysis, understand competitors on the Internet and web programming, functions; The company itself to conditions are analyzed, the company profiles, market advantages to carry on the analysis, sure can use website promotion which competitiveness, construction site ability (cost, technology, human, etc)
2、 建設網站的目的及功能定位
The purpose of the website construction and function orientation
為什么要建立網站？是為了宣傳產品、進行電子商務，還是建立行業性網站？是企業的需要還是市場開闊的延伸？通過整合公司資源，根據公司的需要和計劃，確定網站的功能；根據網站功能，確定網站應達到的目的作用；企業內部網的建設情況和網站的可擴展性等。
Why should build web site? To promote products, electronic commerce, or a industry web site? Is the need of the enterprise or the market open extensions? Through the integration of company resources, according to the needs of the organization and planning, determine the functionality of the site; According to the website function, make sure the site should be to achieve role; Enterprise Intranet situation of the construction of the website and expansibility, etc.
3、 網站技術解決方案
Web site technical solutions
根據網站的功能確定網站技術解決方案；分析投入成本、功能、開發穩定性和安全性等；采用系統性的解決方案還是自己開發；網站安全措施，如防黑防毒方案；相關程序開發。
According to the functionality of the site web technology solutions to determine; Cost analysis, function, development stability and security, etc.; The systematic solution or oneself development; Web security measures, such as the black antivirus program; Relevant procedure development.
4、 網站內容規劃
Web site planning
根據網站的目的和功能規劃網站內容，一般企業網站應包括公司簡介、產品介紹、服務內容、價格信息、聯系方式、網上訂單等基本內容;電子商務類網站是要提供會員注冊、詳細的商品服務信息、信息搜索查詢、訂單確認、付款、個人信息保密措施、相關幫助等。注意：網站內容是網站吸引瀏覽者最重要的因素，無內容或不實用信息互惠吸引匆匆瀏覽的訪客。可事先對人們希望閱讀的信息進行調查，并在網站發布后調查人們對網站內容的滿意度，以及時調整網站內容。
According to the website the goal and the function of planning your content, general enterprise web site should include a brief introduction, product introduction, service content, price information, the contact method, on-line order, and other basic content; The electronic commerce kind website is to provide the register and detailed information of the products and services, information search query, order confirmation, payment, and personal information confidential measures, related assistance, etc. Note: website content sites attract visitors is the most important factor, no content or not practical information mutual attract glanced through visitors. In the information to people want to read to investigation and survey released in website after website content people of satisfaction, and adjust your website content.
5、 網頁設計
Web design
網頁設計一般要與企業整體形象一致，要符合CI規范。要注意頁面色彩、圖片的應用及版面規劃，保持網頁的整體一致性；在新技術的采用上要考慮主要目標訪問群體的分布地域、年齡階層、網絡速度、閱讀習慣等；指定網頁改版計劃，如半年到一年時間進行較大規模改版等。
Web design in general to the whole image and enterprise consistent, want to accord with CI norms. To pay attention to the application of color pictures, page layout and planning, keep the whole web consistency; In the use of new technologies to consider the main target group of its distribution, visit age class, network speed, reading habits, etc.; Designated page revised plan, such as six months to a year on a large scale revision, etc.
6、 網站維護
Website maintenance
對服務器及相關軟硬件進行維護，對可能出現的問題進行評估，制定響應時間；對數據庫進行維護，有效地利用數據是網站維護的重要內容，因此數據庫的維護要受到重視；內容的更新調整等；制定相關網站維護的規定，將網站維護制度化、規范化。
On the server and related software and hardware maintenance, the possible problem of the assessment, and formulated response time; The database maintenance, effectively use data is the important content of the website maintenance, so for the maintenance of the database to attention; The content renewal adjustment; Make the relevant provisions of the website maintenance, website maintenance will be institutionalized, standardization.
7、 網站測試
Web site test
網站發布前要進行細致周密的測試，以保證正常瀏覽和使用。
On its web site to carefully before thorough testing to ensure that normal browsing and use.
主要測試內容包括：The main test contents include:
（1） 服務器穩定性、安全性
Server stability, safety
（2） 程序及數據庫測試
Procedures and database testing
（3） 網頁兼容性測試，如瀏覽器、顯示器
Web compatibility tests, such as browser, displays
（4） 根據需要的其他測試
According to the need of the other tests
8、 網站發布與網站推廣
On its web site and the website promotion
網站測試后進行發布的公關、廣告活動，搜索引擎登記等。
Web site testing in the public relations and advertising campaign released, search engine registration, etc.
9、 網站建設日程表
Website construction schedule
各項規劃任務的開始及完成時間、負責人等。
The planning of the start and finish the task of time, etc.
10、 費用明細
Expenses details
各項事宜所需費用清單。
For all the expenses required to list.
以上為網站商業規劃中應該體現的主要內容，根據不同的需求和建站的目的，內容也會有增加或減少。在建設網站之初一定要進行細致地規劃，才能打到預期建站目的。
Business planning for the web site above the main content of the should reflect, according to different needs and the establishment of the purpose, content, also can have increase or decrease. In the beginning of construction site must be careful planning, to play to the expected purpose site.
本文發布于北京網站建設公司尚品中國http://m.7766.net.cn/
The success of a web site and website construction before the planning has a very important relationship. In the construction site should be clear before the purpose of building site, determine the functionality of the site, website scale, investment costs, make the necessary market analysis, etc. Only the detailed planning, to avoid in the website construction of many of the problems that appear, is website construction can be carried out smoothly.
網站規劃是指在網站建設前對市場進行分析、確定網站的目的和功能，并根據需要對網站建設中的技術、內容、費用、測試、維護等作出規劃。網站規劃對網站建設起到計劃和指導作用，對網站的內容和維護起到定位作用。
Site planning is to point to in the website construction of market analysis, before determine the goal and the function of website, and according to the need of the website construction of technology, contents, expenses, testing and maintenance make planning. Site planning on website construction plan and play a guiding role, the site's content and maintain a role positioning.
商務網站的商業規劃應該盡可能涵蓋建設網站的各個方面，網站規劃應詳盡、考慮周到。
E-commerce site business planning should as far as possible covers all aspects of the construction site, website planning should be exhaustive, thoughtful.
商務網站的商業規劃包含的內容如下：
E-commerce site about the content of the business plan is as follows:
1、 建設網站前的市場分析
Construction site before the market analysis
分析相關行業的市場是怎樣的，市場有什么樣的特點，是否能夠在互聯網上開展公司業務；對市場主要競爭者進行分析，了解競爭對手上網情況及網站規劃、功能作用；對公司自身條件進行分析，對公司概況、市場優勢進行分析，確定可以利用網站提升哪些競爭力，建設網站的能力（費用、技術、人力等）
Analysis of the relevant industries market is like, what kind of market characteristics, whether can carry out the business on the Internet; The main competitors to market analysis, understand competitors on the Internet and web programming, functions; The company itself to conditions are analyzed, the company profiles, market advantages to carry on the analysis, sure can use website promotion which competitiveness, construction site ability (cost, technology, human, etc)
2、 建設網站的目的及功能定位
The purpose of the website construction and function orientation
為什么要建立網站？是為了宣傳產品、進行電子商務，還是建立行業性網站？是企業的需要還是市場開闊的延伸？通過整合公司資源，根據公司的需要和計劃，確定網站的功能；根據網站功能，確定網站應達到的目的作用；企業內部網的建設情況和網站的可擴展性等。
Why should build web site? To promote products, electronic commerce, or a industry web site? Is the need of the enterprise or the market open extensions? Through the integration of company resources, according to the needs of the organization and planning, determine the functionality of the site; According to the website function, make sure the site should be to achieve role; Enterprise Intranet situation of the construction of the website and expansibility, etc.
3、 網站技術解決方案
Web site technical solutions
根據網站的功能確定網站技術解決方案；分析投入成本、功能、開發穩定性和安全性等；采用系統性的解決方案還是自己開發；網站安全措施，如防黑防毒方案；相關程序開發。
According to the functionality of the site web technology solutions to determine; Cost analysis, function, development stability and security, etc.; The systematic solution or oneself development; Web security measures, such as the black antivirus program; Relevant procedure development.
4、 網站內容規劃
Web site planning
根據網站的目的和功能規劃網站內容，一般企業網站應包括公司簡介、產品介紹、服務內容、價格信息、聯系方式、網上訂單等基本內容;電子商務類網站是要提供會員注冊、詳細的商品服務信息、信息搜索查詢、訂單確認、付款、個人信息保密措施、相關幫助等。注意：網站內容是網站吸引瀏覽者最重要的因素，無內容或不實用信息互惠吸引匆匆瀏覽的訪客。可事先對人們希望閱讀的信息進行調查，并在網站發布后調查人們對網站內容的滿意度，以及時調整網站內容。
According to the website the goal and the function of planning your content, general enterprise web site should include a brief introduction, product introduction, service content, price information, the contact method, on-line order, and other basic content; The electronic commerce kind website is to provide the register and detailed information of the products and services, information search query, order confirmation, payment, and personal information confidential measures, related assistance, etc. Note: website content sites attract visitors is the most important factor, no content or not practical information mutual attract glanced through visitors. In the information to people want to read to investigation and survey released in website after website content people of satisfaction, and adjust your website content.
5、 網頁設計
Web design
網頁設計一般要與企業整體形象一致，要符合CI規范。要注意頁面色彩、圖片的應用及版面規劃，保持網頁的整體一致性；在新技術的采用上要考慮主要目標訪問群體的分布地域、年齡階層、網絡速度、閱讀習慣等；指定網頁改版計劃，如半年到一年時間進行較大規模改版等。
Web design in general to the whole image and enterprise consistent, want to accord with CI norms. To pay attention to the application of color pictures, page layout and planning, keep the whole web consistency; In the use of new technologies to consider the main target group of its distribution, visit age class, network speed, reading habits, etc.; Designated page revised plan, such as six months to a year on a large scale revision, etc.
6、 網站維護
Website maintenance
對服務器及相關軟硬件進行維護，對可能出現的問題進行評估，制定響應時間；對數據庫進行維護，有效地利用數據是網站維護的重要內容，因此數據庫的維護要受到重視；內容的更新調整等；制定相關網站維護的規定，將網站維護制度化、規范化。
On the server and related software and hardware maintenance, the possible problem of the assessment, and formulated response time; The database maintenance, effectively use data is the important content of the website maintenance, so for the maintenance of the database to attention; The content renewal adjustment; Make the relevant provisions of the website maintenance, website maintenance will be institutionalized, standardization.
7、 網站測試
Web site test
網站發布前要進行細致周密的測試，以保證正常瀏覽和使用。
On its web site to carefully before thorough testing to ensure that normal browsing and use.
主要測試內容包括：The main test contents include:
（1） 服務器穩定性、安全性
Server stability, safety
（2） 程序及數據庫測試
Procedures and database testing
（3） 網頁兼容性測試，如瀏覽器、顯示器
Web compatibility tests, such as browser, displays
（4） 根據需要的其他測試
According to the need of the other tests
8、 網站發布與網站推廣
On its web site and the website promotion
網站測試后進行發布的公關、廣告活動，搜索引擎登記等。
Web site testing in the public relations and advertising campaign released, search engine registration, etc.
9、 網站建設日程表
Website construction schedule
各項規劃任務的開始及完成時間、負責人等。
The planning of the start and finish the task of time, etc.
10、 費用明細
Expenses details
各項事宜所需費用清單。
For all the expenses required to list.
以上為網站商業規劃中應該體現的主要內容，根據不同的需求和建站的目的，內容也會有增加或減少。在建設網站之初一定要進行細致地規劃，才能打到預期建站目的。
Business planning for the web site above the main content of the should reflect, according to different needs and the establishment of the purpose, content, also can have increase or decrease. In the beginning of construction site must be careful planning, to play to the expected purpose site.
本文發布于北京網站建設公司尚品中國http://m.7766.net.cn/
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