在這個互聯網已經成為人們生活必不可少一部分的今天，互聯網時代已經來臨，具最新統計數據，超過82.5%的注冊企業(yè)都已經建立了自己的公司網站。即便是中小企業(yè)和微型企業(yè)也都在為本公司網站建設作出各種規(guī)劃或者已經付諸實施。不過，企業(yè)信息化互聯化的進程并不是一帆風順的。不得不說明和指出的就是很多的企業(yè)雖然開設了自己的網站和企業(yè)郵箱，不過他們絲毫不能感受到互聯網帶來的好處，大多數的企業(yè)對其網站根本就沒有進行日常的維護和更新，只是開通了幾個網頁，粗略的發(fā)布了幾個商品，其中頁面的設計完全就是粗制濫造，而商品也是很長時間不變化。在搜索引擎搜索普及率已經超過九成的今天，這些網站根本就沒有辦法通過企業(yè)名的檢索，更不用提產品或者是企業(yè)相關的關鍵詞了。
The Internet has become the people life indispensable part of today, the Internet has come of age, with the latest statistics, more than 82.5% of the registered enterprises have set up their own company website. Even the SMEs and micro enterprises are in a variety of planning for the construction site of the company or have been implemented. However, enterprise informatization interconnected process is not everything is going smoothly.'. To illustrate and pointed out that many of the enterprises have set up their own web sites and e-mail, but they did not feel the benefits of the Internet, the majority of enterprises on the website there is no daily maintenance and update, just opened a few webpage, rough released several commodities, including page design is crudely made, but the commodity is also very long time does not change. In the search engine search penetration rate has more than nine today, the retrieval of these sites is simply no way to through the enterprise name, not to mention the product or enterprise relevant keywords.

不得不說的就是，在很多的公司經營者的認識中，他們也是認為企業(yè)的網站可有可無，完全沒有必要投入巨大的精力，也從來不認為企業(yè)的網站能夠帶來盈利，他們企業(yè)網站的開通也許就是為了在表面上順應一下形勢罷了!這種想法和做法不僅不能起到相應的宣傳和營銷效果，更加可悲的是這樣的做法反而會將產品的潛在客戶趕走，使得客戶失去對這家企業(yè)的信任，試問，一個連自己網站都不能認真對待的企業(yè)，他們的產品又會多么優(yōu)秀呢?
Having said that, in the understanding of many company managers, they also think enterprise site not essential, there is no need to devote great energy, never think of enterprise website can bring profit, their enterprise website opened is perhaps in order to comply with the situation on the surface! Such ideas and practices not only failed to the publicity and marketing effect, more sad that such practices will be potential customers product away, allowing customers to lose the trust, ask, a own site are not seriously enterprises, their products and how good?

在不能被檢索之外，很多網站即使是通過直接輸入網址也有諸多的毛病，比如網站打開極為緩慢，頁面設計粗糙不堪，欄目的設置讓人難以忍受，讓用戶完全失去購買產品的欲望。
In addition to many sites cannot be retrieved, even through the direct input site also has many problems, such as the website open very slowly, page design rough state, the column establishment unbearable, let users lost to buy products of desire.

疏忽一：胡亂選擇的域名
Random choice of domain name

在互聯網的時代，域名就是企業(yè)的名稱和品牌，相當于在互聯網上的企業(yè)商標。這么重要的東西在很多企業(yè)經營者的眼中卻是完全不值一提，在選擇的過程中完全不加選擇。這方面的例子有，首先就是域名的主體和域名種類的選擇，當然我們都知道最為合理的域名應該是這家企業(yè)的名稱或者是產品的品牌，如果沒有什么問題最好是使用比較普遍和容易記憶的com域名。二是域名dns解析服務器的穩(wěn)定性極為重要，每年都有域名的注冊商dns解析服務器受到大量的進攻從而導致無法正常解析的現象，所以對供應商的資質要進行細致的了解，選擇一些在業(yè)界有著好口碑的企業(yè)進行注冊。
In the Internet era, name and brand name is the enterprise, the equivalent on the Internet enterprise trademark. So the important thing in the eyes of many corporate managers is completely insignificant, in the selection process completely indiscriminate. Examples of this are, first of all is the domain of the subject and the domain name selection, we all know that the most reasonable domain name should be the name of the enterprise or brand products, of course, if not what is the best use is common and easy to remember the domain com. Two is the stability of the DNS domain name server is extremely important, every year there are registered DNS domain name resolution server by massive attack resulting in unable to parse phenomena, so the qualification of suppliers to conduct a detailed understanding, select some good reputation in the industry of business registration.

疏忽二：服務主機不合格
Service host failed

服務器主機不穩(wěn)定是很多企業(yè)和草根站長心中難以釋懷的痛苦!這種不穩(wěn)定不僅會影響到用戶瀏覽網站的內容，同時還是網站優(yōu)化的致命殺手。總是出現各種問題的主機會將網站的優(yōu)化帶入死亡的深淵。同時，優(yōu)質安全的營銷型網站建設服務器主機則會完全提高和用戶的友好程度，提升了用戶的體驗和搜索引擎的友好程度。比如瀏覽速度的提高使得一些生活節(jié)奏快的人士不會喪失繼續(xù)瀏覽的興趣，同時還會增加可信度，這也是體現實力的一種方法!所以選擇合適的主機而不應該總是為了節(jié)省金錢損失自己的長遠利益!
Server instability is a lot of enterprises and grassroots webmaster heart haunting pain! This instability will not only affect the users browse the site, at the same time or site optimization killer. Always the problems host will site optimization into the abyss of death. At the same time, friendly degree marketing type website construction server host quality and safety will be completely improved and user friendly degree, enhance the user experience and search engine. Such as browsing speed makes the personage of a few quick life rhythm not lost to continue browsing interest, but also increase the reliability, a method which is the embodiment of strength! So choose suitable host and should not always to save money loss their long-term interests!

疏忽三：完全同質化粗制濫造的頁面
Perfectly homogenous crudely made page

企業(yè)網站就是企業(yè)在互聯網上的一張名片，優(yōu)秀的設計肯定會提升企業(yè)的外在形象，起到良好的宣傳營銷目的。相應的，完全沒有特點，同質化，粗制濫造的設計同樣會影響到用戶的體驗程度。網站首先應該能夠完美的體現行業(yè)的特征，其次還要能夠有效的將企業(yè)的核心價值和核心理念傳達給客戶，若是將網站定位在了營銷和企業(yè)形象宣傳的高度，那么專門為自己的企業(yè)量身定做網站的設計就必不可少，因為對于一家企業(yè)來說，網站要傳達給用戶的一種良好的體驗和感覺，而不僅僅是枯燥的信息，而從第一眼就將用戶吸引住則是網站設計者的目標，只有能夠成功的留住人流才能給企業(yè)帶來真正的收益。
Enterprise website is the enterprise a piece of calling card on Internet, good design will certainly enhance the external image of the enterprise, has the good propaganda marketing objective. Accordingly, no characteristics, homogenization, experience more crudely made design also affect the user's. The site should first to feature the perfect embodiment of industry, then will be able to effectively convey the core value and core business philosophy to customers, if the website localization in the marketing and promotion of enterprise image height, then specifically for their own customized website design is essential, as for an enterprise, web site give a good experience and feeling of users, not just boring information, and from the first glance will attract users stay is web designer goal, only can successfully retain people can bring real benefits.

疏忽四：分欄設置勉勉強強
The column setting is only just Qiang Qiang

網站怎樣才是一個合格的網站?這個有很多種判斷的方法，不過總的原則就是只有一個，那就是用戶認為好的網站就是好網站，用戶不認可的網站那不用說就是一個失敗的例子。在欄目的建設方面，好的網站欄目一定要分類清晰，讓用戶很容易的找到自己想要找到的內容，欄目分類本來就是為了方便用戶，而分欄方面要做到的就是讓用戶方便。很多網站的欄目設置完全就是照搬別家網站的欄目設置，根本就體現不出自己網站的獨有性和本身產品的優(yōu)勢。好的欄目設置要讓人一目了然，清清楚楚，明明白白!猶抱琵琶半遮面的情況在網站的欄目設置方面是要不得的!
How the website is a good website? This has a lot of kinds of judgment method, but the general principle is only one, that is the user that the good website is a good website, users are not recognised websites that don't say is an example of failure. In column construction, good site columns must be a clear classification, allow the user to easily find what they want to find content, column classification is to facilitate the users, and the column should do is to make the user convenient. Many website column is completely copy set another site columns, not simply reflect their own website and the advantage of unique products. Good programs to let people stick out a mile, clearly, as clear as noonday! Arms of Pipa half block face in the section of the web site settings is unacceptable!

疏忽五：內容設置全無章法
Content no methodicalness

很多網站其他方面都做的很好，無論是欄目的設置，還是打開的速度都很是令人感到滿意，不過當用戶在第一遍瀏覽之后就再也不會光顧。其中的原因就在于內容了。很多的網站缺乏定期維護，網站上的內容要不就是舊聞，或者就是些跟自己的企業(yè)完全沒有關系的無用信息!給人一種金玉其外敗絮其中的感覺，成為用戶心中的花瓶網站，還會讓人們認為這家企業(yè)就是樣子企業(yè)，外面光鮮內里的產品還不知到底是個什么模樣。總是不能更新的網站用戶第一時間就會給予極差的評價。同時長期不更新的網站搜索引擎也不會投注過多的關注，想找到你的網站都要大費周章。
Many other websites have done very well, both settings, or open speed is very satisfying, but when the user after the first scan will never return. The reason lies in the content. Many of the sites lack of regular maintenance, the content of the web site or information, or simply to own enterprise completely useless information, it doesn't matter! Give a foul foul which feeling, become the hearts of users vase website, will make people think this enterprise is like enterprise, outside is bright inside products I do not know in the end is what appearance. Evaluation always website user first time will not be updated to give poor. Web search engines at the same time not update the long-term not betting too much attention, want to find your site must take great pains.

網站有就要有好網站，不然就不如沒有。不管你是出于什么樣的目的，建設的網站始終是為了想用戶進行展示，因此，用戶的需求才是建設網站的第一準則。當用戶進入網站的那一刻起，就已經能夠決定你的這場營銷戰(zhàn)爭的勝負了!而這短短的幾分鐘的成功與失敗就來源于網站建設的品質了,所以，網站的建設一定不能疏忽，一定要從各個細節(jié)著手，充分將網站的作用發(fā)揮出來!
Website will have good website, or not. Whether you are for what purpose, the construction site is always to want the user to display, therefore, the demand of the user is the first rule of construction site. When the user enters the website that moment, have been able to determine this marketing war you win! And this success and failure in a few minutes just comes from the website construction quality, therefore, the construction site must not neglect, must start from the details, the site effect come out to play!