網站的內容和外鏈沒有問題，就把問題歸于百度的“誤殺”并不妥當，本著為客戶解決問題的目的，我們對網站的建站程序、代碼進行檢查，發現一個很容易讓人忽視的問題：這個網站采用了模板建站，雖然表面經過了比較優秀的設計，但是其網站代碼屬于直接復制，也就是我們常說的模板站，同質化比較嚴重，簡單的講就是網上其實有成千上萬個同樣的網站，百度就不會喜歡這樣的網站。
The content and the web site of the chain is no problem, the problem to Baidu "manslaughter" is not appropriate, solve the problem for the customer's purpose, we site program, code on the site inspection, found a very easy to ignore the problem: the site uses a template site, although through the surface of the design good, but the site code is copied directly, is what we often say that the template station, serious homogenization, simply to say that online there are tens of thousands of the same site, Baidu will not like this site.

鑒于這樣的現象，就很有必要分享一些企業網站建設的常見誤區，尤其是網站建設的開始階段，這里就需要對模板建站、自助建站以及個性化定制網站進行詳細說明。
In view of this phenomenon, it is necessary to share some common misunderstandings of enterprise website construction, especially in the initial stages of construction site, there is need for template site, self-help and personalized website in detail.

模板建站的弊端
Disadvantages of the establishment of the template

如果站在客戶的角度，模板站就是一個帶有貶義的詞，形容一個網站低質劣造，所以一般企業很少會在明白模板建站弊端的時候，去選擇這樣的方式進行建站。關于模板建站，可以看一下這方面的要點分析：
If you stand in the customer point of view, the template station is a pejorative term to describe a web site, low quality, so the general enterprise rarely when see template site defects, to choose this way station. A template site, can look at the key points of this analysis:

1、 模板建站之所以盛行，價格低廉絕對不是主要原因。
The template site is vogue, low price is not the main reason.

2、 客戶誤以為模板站就是網站建設的簡易流程
The customer thought simple process template site is website construction

3、 模板建站所謂的成千上萬個模板，其實是同一個模板的不同造型，本質上網站代碼相同
A template template site tens of thousands of so-called, is different form the same template, essentially the same site code

4、 大部分模板都是網上直接下載的，風險大、不安全
Most templates are directly online download, risk is big, not safe

5、 模板建站同質化嚴重，不利于SEO優化
The template site the homogenization of serious, is not conducive to SEO optimization

筆者總結出模板建站市場火熱的原因：客戶在不了解網站建設的情況下，誤以為或者被建站公司業務人員所誤導，選擇了這種簡單而又省錢的建站模式，客戶的本質是希望有一個高質量網站，而非“模板站”。
The author summarizes the reason template site market fiery: customers do not understand the construction site conditions, mistaken or misled by the site of the company business personnel, choose this kind of simple and economical construction model, the customer is the essence of hope have a high quality site, rather than "template station".

被夸大了的自助建站
Exaggerated self-help

隨著模板建站的弊端漸漸顯露出來，一種新的網站建設模式出現：會打字就會建站。自助建站一般依靠自己開發的網站程序，讓客戶自己動手進行簡單的網站制作，就像打造自己的博客、輕博客網站一樣方便。每個建站公司的自助建站往往采用不同的建站系統，這略微改進了模板建站的同質化問題。
With the shortcomings of the establishment of the template gradually revealed, the emergence of a new website construction mode will be typing site. Establishment of self-help generally rely on themselves to the development of web applications, to allow customers to yourself a simple website production, like to build their own blog, microblogging site as easy. Each site of the company is often the self-help Station system different, this slightly modified the homogenization problem for the establishment of the template.

自助建站依賴于服務商的技術，企業可以輕松擁有自己動手DIY的網站，不需要自己管理服務器，也不需要進行設計，功能多、花錢少、性價比高。
Establishment of self-help depend on the service provider technology, enterprises can easily have their own DIY site, does not need the management server, also do not need to design, multiple functions, less expensive, high performance price ratio.

當然，有優點也一樣有缺陷。
Of course, there are advantages also have defects.

1、網站控制權有限制，一般自助建站有使用年限，到期之后不在續費，網站的數據就會被清空。
Site control is limited, the general establishment of self-help use fixed number of year, after the expiration of the website not renew, the data will be empty.

2、沒有獨立空間，訪問速度慢。
No independent space, slow access speed.

3、網站收錄情況較差，依賴于自身高質量的內容
The website included poor, rely on high quality content

4、簡單的操作是以犧牲掉高端的設計風格為前提的，只能選擇固有的模板
Simple operation is to design the sacrifice of high-end as the premise, can only choose template

5、實際自助建站的費用要遠遠高于一次性付費建站。
Practical self-help fee is much higher than the one-time charge station.

個性化定制網站的誤區
Misunderstanding of personalized website

吐槽完模板建站和自助建站，再來批判一下某些所謂的高端個性化定制網站。筆者完全贊成企業選擇個性化定制網站，也倡導有實力的企業或者有互聯網意識的企業選擇定制網站的形式。但是個性化定制網站并不是你說是，他就是的，需要尤為注意：
End end template site and self-help, to criticize some so-called high-end customized website. I entirely approve of enterprises choose personalized website, also advocate to have the strength enterprise or Internet consciousness enterprises choose Custom Web form. But customized sites are not you say yes, he is particularly noted, need:

1、 一些網站定制僅僅是增加了頁面設計，但是代碼依舊模板化。純粹屬于模板建站的升級版本。
Some custom website just increases the page design, but the code is still template. Upgraded version of pure belong to the establishment of the template.

2、 沒有個性化網站策劃方案，何來個性化網站建設?個性化定制網站必須有相應的網站策劃方案，這個方案可以由企業自己提供，也可以由建站公司完成，或者專業機構出具的。
No personalized web site planning scheme, where individual website construction? Personalized website must have the corresponding web site planning scheme, this scheme can be provided by the enterprises themselves, also can be completed by the site of the company, or issued by professional organizations.

3、 定制網站是根據客戶要求進行的網站開發，包括重新策劃、方案書寫、重新設計、重新功能開發。省略任何一個步驟，都不屬于定制網站。
Custom website Web site development according to customer requirements, including the re planning, proposal writing, re design, re development. Omitting any one step, do not belong to the custom web site.

總結：
Summary:

企業網站的目的無疑都是希望賺錢或者品牌塑造，建議使用營銷型網站建設，但是一旦企業在建站過程選擇了不理想的建站公司，就會對網站以及互聯網市場失去興趣，這一點從成千上萬個已經荒廢了的企業網站身上就可以看的出。
The enterprise website objective is to make or brand, recommend the use of marketing type website construction, but if companies choose not ideal site company site in the process, will lose interest in the site and the Internet market, this point from the tens of thousands of a ruined enterprise on the site can see.