在中小型企業的網站建設之路上，因為廣州網站建設資金、實力等的差距，不能夠與大型企業相比，因此，他們在建立自己的營銷型網站建設時，往往會選擇智能建站及成品網站。采用這樣的方式，成本方面不太高。還有一種是網絡運營成熟的企業，注重企業品牌形象和網上業務拓展，對設計及功能模塊要求比較高。他們會選擇更專業的網絡公司進行高質量的定制設計及功能應用。隨著企業對互聯網的深入了解，企業對網站建設的品質和功能要求會越來越高。主要表現在精美的頁面風格，強大的功能模塊，以及網站域名和主機空間的選擇等等。所以，未來的網絡公司，需要從技術實力上下功夫，才能獲得更多的建站客戶。
In the small and medium-sized enterprise website construction road, because Guangzhou website construction funds, strength gap, can not be compared with large enterprises, therefore, they built the marketing type website construction of their own, often choose to intelligent and finished website. By this way, the cost is not too high. There is a network operation mature enterprise, focus on brand image and online business development, higher requirements on design and function module. Custom design and application they will choose a more professional network of the company are of high quality. With the in-depth understanding of the Internet, enterprise website construction quality and functional requirements will be increasingly high. Mainly in fine style, powerful function modules, and the website domain name and host space choice and so on. Therefore, the future network company, from the technical strength of efforts, in order to get more customers site.

企業營銷型網站建設下面的五個方面最為重要:
The five aspects of enterprise marketing type website construction following the most important:

1、選擇一個好的域名
Choose a good domain name

域名選擇上蘊含著萬千學問。大家也都知道像百度、網易這樣的域名既簡單易記又便于輸入。但是，現在的互聯網，網站太多，域名資源有限，很多好的域名都已被注冊，可供選擇的余地非常小。所以在選擇域名時更要下一番功夫，既要突出公司的特點，又要簡單易記。
Domain name choice contains thousands of knowledge. We all know as Baidu, Netease such domain name is easy to remember and easy to input. However, now the Internet domain name, web site too much, limited resources, a lot of good domain name has been registered, the alternative is very small. So more next time when choosing a domain name, should highlight the characteristics of the company, but also easy to remember.

2、擁有獨立主機空間
Have independent space

主機在網站建設及運行中起做重要的作用，網站主機就是網站安全穩定快速運行的基礎。很多企業的網站，不是打開慢，就是頻繁宕機，不是遭受攻擊，就是經常出現“service unvalueable”提示，都是因為選擇了不穩定的主機所致。筆者建議在選擇主機的時候，如果有條件，最好是選擇穩定的獨立主機，在選擇idc服務提供商的時候，要對其資歷進行考核。通常選擇知名的idc網絡公司是比較可靠的，一方面、專業技術過硬日常維護比較好；另一方面、服務比較專業可以及時的處理一些突發的故障。另外，主機空間關系到網站運行速度和用戶體驗，如果網站運行速度緩慢，用戶很難有耐心去等待，就會失去很多用戶。
The host play important role in Web site construction and operation, basic web hosting web site is safe and stable run fast. Many of the web site, not open slowly, is the frequent downtime, not attack, "service unvalueable" is often suggested, is because the choice of instability caused by the host. The author suggests that when choosing a host, if there are conditions, the best choice is stable independent host, in the choice of IDC service provider, to evaluate their qualifications. IDC usually choose well-known Internet companies is relatively reliable, excellent technology professional hand, routine maintenance is good; on the other hand, more professional service can timely deal with some sudden fault. In addition, the host space related to site operation speed and user experience, if the site is running slowly, is very difficult for users to have the patience to wait, will lose a lot of users.

3、網站的程序優化
Program optimization site

網站程序優化區別于seo優化，其目的是讓網站提高用戶體驗。網站程序簡潔可以加快程序運行速度。比如marquee及js滾動特效的應用，將會影響到網站加載及運行速度。現在絕大多數網站都是采用類似asp/php等動態程序編寫，頻繁的讀寫存儲過程如果處理不當，也會拖慢網站加載速度，更不用說一些死循環的出現了。代碼的規范簡潔也應該是網站優化的目的之一，簡潔規范的代碼不僅利于網站優化，也有利于提高網站訪問速度。
Website program optimization is different from the SEO optimization, the purpose is to let the site to improve user experience. Website program simple can accelerate the speed of running the program. Applications such as marquee and JS rolling of special, will affect the site loading and running speed. Now the vast majority of websites are using similar asp/php dynamic programming, frequently read and write a stored procedure if handled improperly, it will slow down the site speed, not to mention a few dead circulation appeared. The normative and concise code should also is one of the purpose of the site optimization, concise code norms is not only conducive to the website optimization, but also conducive to improve website access speed.

4、良好的頁面設計
Page design good

很多網絡公司都有自己的建站模板，內容管理系統 (cms系統)。只要根據企業需要做一些小的調整就開始上線，雖然縮短了建站的周期、減低了建站成本，但是網站風格千篇一律，不能突出企業的特點。營銷型網站建設，頁面簡潔、色彩精美、布局簡單能提高網站的用戶體驗。
Many Internet companies have their own site template, content management system (CMS system). As long as the enterprises need to make some small adjustments to the line, although shortens the construction period, reduce the construction cost, but follow the same pattern characteristic of website style, not outstanding enterprises. Marketing type website construction, page concise, color elegant, simple layout can improve the user experience of the website.

5、網站的營銷推廣
The website marketing promotion

營銷型網站的營運，網站的營銷推廣，是關鍵一個環節。不管網站網頁設計這么精美，功能模塊如何完善，如果沒有流量，那也是白忙活。而網站的搜索引擎優化可以很多程度提高網站流量，對網站的用戶體驗也有一定的好處。所以以用戶體驗和搜索營銷為根本目的的網站，可以發揮營銷型網站更多的功能。
Marketing type website operation, website promotion, is a key link. No matter the website webpage design is so beautiful, how to perfect the function module, if no flow, it is white. But the website search engine optimization can greatly increase site traffic, the user experience of the website has certain advantages. So the user experience and search marketing as a fundamental purpose of the site, can play a marketing type site more function.